{"title":"ÉLAN | Première |All us women","description":"\u003cp\u003eSome things arrive quietly and change everything.\u003c\/p\u003e\n\u003cp\u003eÉLAN Première is six kurtas in mul chanderi — hand-embellished, \u003cbr\u003esantoon-lined, cut for a body in its most extraordinary season. \u003cbr\u003eEach piece carries its own embroidery language: zardozi worked \u003cbr\u003ein gold, sequin fields that move with the light, mirror-work \u003cbr\u003eborders placed with the patience of craft that knows its worth.\u003c\/p\u003e\n\u003cp\u003eTwin feeding zips are hidden within every seam.\u003cbr\u003eThe occasion will never know they are there.\u003c\/p\u003e\n\u003cp\u003eMidnight navy. Ivory. Blush. Copper. Powder blue. Blush and cobalt.\u003c\/p\u003e\n\u003cp\u003eSixty pieces. Ready to ship within 24 hours.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"lumiere-midnight-navy-zardozi-kurta-elan-by-all-us-women","title":"Lumière | Midnight Navy Zardozi Kurta | ÉLAN Première","description":"\u003cp\u003eThere are pieces you wear. And there are pieces that wear the moment.\u003c\/p\u003e\n\u003cp\u003eLumière is the latter.\u003c\/p\u003e\n\u003cp\u003eCut in an A-line silhouette from mul chanderi — a fabric that holds light the way \u003cbr\u003emidnight holds stars — this kurta was made for the occasions that ask something of \u003cbr\u003eyou. The gold zardozi embroidery is worked by hand: a trailing vine of leaves and \u003cbr\u003epearl-centred flowers that moves as you move, catches light as you turn. A fine \u003cbr\u003egota patti border traces the neckline and hem panels. Nothing is incidental here.\u003c\/p\u003e\n\u003cp\u003eLined in santoon for a clean, comfortable fall. Twin feeding zips are concealed \u003cbr\u003ewithin the side seams — present when you need them, invisible when you don't.\u003c\/p\u003e\n\u003cp\u003eWear it to the wedding. To the baptism. To the room that will remember you.\u003c\/p\u003e","brand":"All us women","offers":[{"title":"34","offer_id":51682705146146,"sku":null,"price":6500.0,"currency_code":"INR","in_stock":true},{"title":"36","offer_id":51682705178914,"sku":null,"price":6500.0,"currency_code":"INR","in_stock":true},{"title":"38","offer_id":51682705211682,"sku":null,"price":6500.0,"currency_code":"INR","in_stock":true},{"title":"40","offer_id":51682705244450,"sku":null,"price":6500.0,"currency_code":"INR","in_stock":true},{"title":"42","offer_id":51682705277218,"sku":null,"price":6500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/4450\/6914\/files\/lumiere-midnight-navy-zardozi-kurta-elan-premiere-6988849.jpg?v=1780144813"},{"product_id":"solene-ivory-zardozi-kurta-elan","title":"Solène |Ivory Zardozi Kurta | ÉLAN Première","description":"\u003cp\u003eSome colours don't announce themselves. They simply arrive, and the room quiets.\u003c\/p\u003e\n\u003cp\u003eSolène is ivory — not white, not cream, but the particular warmth of something \u003cbr\u003emade by hand and worn with intention. The mul chanderi is sheer at the sleeve, \u003cbr\u003esubstantial at the body, and catches gold the way morning catches dust in an \u003cbr\u003eold haveli. The zardozi work at the hem panel is placed like punctuation — \u003cbr\u003edeliberate, unhurried, exactly where it needs to be.\u003c\/p\u003e\n\u003cp\u003eA gota patti border runs the neckline, the front placket, and the cuffs. \u003cbr\u003eFine sequin trim at the hem panel divides the silhouette with quiet precision. \u003cbr\u003eSantoon lining underneath for a fall that stays true all day.\u003c\/p\u003e\n\u003cp\u003eTwin feeding zips sit within the side seams, concealed completely in the ivory.\u003c\/p\u003e\n\u003cp\u003eFor the baptism morning. The wedding lunch. The occasion where you want to be \u003cbr\u003edressed beautifully without being dressed loudly.\u003c\/p\u003e","brand":"All us women","offers":[{"title":"34","offer_id":51682742829346,"sku":null,"price":6500.0,"currency_code":"INR","in_stock":false},{"title":"36","offer_id":51682742862114,"sku":null,"price":6500.0,"currency_code":"INR","in_stock":true},{"title":"38","offer_id":51682742894882,"sku":null,"price":6500.0,"currency_code":"INR","in_stock":true},{"title":"40","offer_id":51682742927650,"sku":null,"price":6500.0,"currency_code":"INR","in_stock":true},{"title":"42","offer_id":51682742960418,"sku":null,"price":6500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/4450\/6914\/files\/solene-ivory-zardozi-kurta-elan-premiere-1862003.jpg?v=1780144812"},{"product_id":"aubade-blush-zardozi-kurta-elan-premiere","title":"Aubade | Blush Zardozi Kurta | ÉLAN  Première","description":"\u003cp\u003eAubade is a morning song. A love letter written before the day begins.\u003c\/p\u003e\n\u003cp\u003eThis is the piece for the morning of the wedding. The baptism where she walks in \u003cbr\u003eand the room turns. The occasion that begins early and stays in memory long after.\u003c\/p\u003e\n\u003cp\u003eThe blush mul chanderi is the quietest possible backdrop for the work it carries. \u003cbr\u003eAcross the entire yoke — shoulder to shoulder, neckline to chest — a dense field \u003cbr\u003eof gold sequin and bead embroidery blooms in flower and leaf. Each motif is placed \u003cbr\u003eby hand. The density of the work means the fabric beneath almost disappears, and \u003cbr\u003ewhat remains is something closer to jewellery than cloth.\u003c\/p\u003e\n\u003cp\u003eFine gota patti lines descend from the yoke in vertical channels, drawing the eye \u003cbr\u003edownward and lengthening the silhouette. The cuffs carry a single trim border — \u003cbr\u003ethe quietest note in the piece, exactly right.\u003c\/p\u003e\n\u003cp\u003eSantoon lining underneath. Twin feeding zips concealed within the side seams.\u003c\/p\u003e\n\u003cp\u003eShe will be asked where she got it.\u003c\/p\u003e","brand":"All us women","offers":[{"title":"34","offer_id":51682758590754,"sku":null,"price":7000.0,"currency_code":"INR","in_stock":false},{"title":"36","offer_id":51682758623522,"sku":null,"price":7000.0,"currency_code":"INR","in_stock":false},{"title":"38","offer_id":51682758656290,"sku":null,"price":7000.0,"currency_code":"INR","in_stock":true},{"title":"40","offer_id":51682758689058,"sku":null,"price":7000.0,"currency_code":"INR","in_stock":true},{"title":"42","offer_id":51682758721826,"sku":null,"price":7000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/4450\/6914\/files\/aubade-blush-zardozi-kurta-elan-premiere-5963857.jpg?v=1780144812"},{"product_id":"floraison-copper-zardozi-kurta-elan","title":"Floraison |Copper Zardozi Kurta | ÉLAN Première","description":"\u003cp\u003eFloraison. The French word for blooming — the moment a thing becomes \u003cbr\u003efully itself.\u003c\/p\u003e\n\u003cp\u003eThis is that moment, in copper.\u003c\/p\u003e\n\u003cp\u003eThe colour alone earns attention. Warm, deep, the particular shade of \u003cbr\u003eold bronze left in the sun — it is not a colour that asks permission. \u003cbr\u003eAgainst it, the gold zardozi yoke embroidery does something unexpected: \u003cbr\u003eit softens. Flowers and leaf sprays worked across the neckline and chest \u003cbr\u003ein sequin, bead and thread, each motif placed with the patience of someone \u003cbr\u003ewho knows the cloth will outlast the occasion it was made for.\u003c\/p\u003e\n\u003cp\u003eFine gota patti lines run vertically down the body, drawing the silhouette \u003cbr\u003elong and clean. A gold-tipped hem catches the light as she moves.\u003c\/p\u003e\n\u003cp\u003eMul chanderi outer, santoon lining. Twin feeding zips concealed within \u003cbr\u003ethe side seams. A-line through the body — room for everything, \u003cbr\u003estructured at the shoulder.\u003c\/p\u003e\n\u003cp\u003eThe garden ceremony. The afternoon wedding. The family gathering where \u003cbr\u003eshe walks in and somebody says — what is that colour.\u003c\/p\u003e","brand":"All us women","offers":[{"title":"34","offer_id":51682758852898,"sku":null,"price":7000.0,"currency_code":"INR","in_stock":false},{"title":"36","offer_id":51682758885666,"sku":null,"price":7000.0,"currency_code":"INR","in_stock":true},{"title":"38","offer_id":51682758918434,"sku":null,"price":7000.0,"currency_code":"INR","in_stock":true},{"title":"40","offer_id":51682758951202,"sku":null,"price":7000.0,"currency_code":"INR","in_stock":false},{"title":"42","offer_id":51682758983970,"sku":null,"price":7000.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/4450\/6914\/files\/floraison-copper-zardozi-kurta-elan-premiere-9088514.jpg?v=1780144813"},{"product_id":"nacre-powder-blue-gathered-kurta-elan","title":"Nacre | Powder Blue Gathered Kurta | ÉLAN Première","description":"\u003cp\u003eNacre. The substance that forms a pearl — layer by layer, quietly, \u003cbr\u003eover time. This is that quality in cloth.\u003c\/p\u003e\n\u003cp\u003ePowder blue mul chanderi, so fine it barely registers as weight. \u003cbr\u003eScattered across the surface, small pink sequin butas catch light \u003cbr\u003elike something left behind by water. The neckline is trimmed in \u003cbr\u003ea delicate pink and gold border — the only line that holds still \u003cbr\u003eon a piece that is otherwise all movement.\u003c\/p\u003e\n\u003cp\u003eThe silhouette is empire-gathered — fitted above, released below, \u003cbr\u003ewith deep pleated volume that grows with you through every month. \u003cbr\u003eThis is not a piece that accommodates a bump. It was designed \u003cbr\u003earound one. The sheer sleeves are finished with double-band \u003cbr\u003emirror-work cuffs in pink and gold — the detail that makes it \u003cbr\u003eoccasion wear, not just comfortable wear.\u003c\/p\u003e\n\u003cp\u003eSantoon lining beneath for a clean, cool fall. Twin feeding zips \u003cbr\u003ewithin the side seams, invisible in the blue.\u003c\/p\u003e\n\u003cp\u003eFor the baby shower. The naming day. The afternoon function where \u003cbr\u003eshe wants to feel light — and does.\u003c\/p\u003e","brand":"All us women","offers":[{"title":"34","offer_id":51682764914978,"sku":null,"price":6000.0,"currency_code":"INR","in_stock":true},{"title":"36","offer_id":51682764947746,"sku":null,"price":6000.0,"currency_code":"INR","in_stock":true},{"title":"38","offer_id":51682764980514,"sku":null,"price":6000.0,"currency_code":"INR","in_stock":true},{"title":"40","offer_id":51682765013282,"sku":null,"price":6000.0,"currency_code":"INR","in_stock":true},{"title":"42","offer_id":51682765046050,"sku":null,"price":6000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/4450\/6914\/files\/nacre-powder-blue-gathered-kurta-elan-premiere-6587756.jpg?v=1780144814"},{"product_id":"clarte-blush-cobalt-gathered-kurta-elan","title":"Clarté | Blush \u0026 Cobalt Gathered Kurta | ÉLAN Première","description":"\u003cp\u003eClarté. The French word for clarity — light that has nothing \u003cbr\u003eto hide behind.\u003c\/p\u003e\n\u003cp\u003eThe palest blush mul chanderi, gathered into deep pleats that \u003cbr\u003ecatch and release light as she moves. Scattered across the surface, \u003cbr\u003esmall cobalt blue butas — hand-placed, unhurried, like ink dropped \u003cbr\u003einto still water. The neckline is traced in cobalt and gold mirror \u003cbr\u003etrim, precise and considered. The cuffs carry the same border in \u003cbr\u003edouble bands — the moment you notice it, you cannot stop noticing it.\u003c\/p\u003e\n\u003cp\u003eThis is the contrast that makes Clarté memorable. Blush and cobalt \u003cbr\u003ehave no business being this quiet together, and yet here they are.\u003c\/p\u003e\n\u003cp\u003eThe silhouette gathers below the bust — deep, generous, moving \u003cbr\u003ewith ease through every trimester. Santoon lining for a fall that \u003cbr\u003estays soft all day. 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The family \u003cbr\u003elunch where she is the first thing anyone looks at, and the \u003cbr\u003elast thing anyone forgets.\u003c\/p\u003e","brand":"All us women","offers":[{"title":"34","offer_id":51682765242658,"sku":null,"price":6000.0,"currency_code":"INR","in_stock":false},{"title":"36","offer_id":51682765275426,"sku":null,"price":6000.0,"currency_code":"INR","in_stock":false},{"title":"38","offer_id":51682765308194,"sku":null,"price":6000.0,"currency_code":"INR","in_stock":false},{"title":"40","offer_id":51682765340962,"sku":null,"price":6000.0,"currency_code":"INR","in_stock":false},{"title":"42","offer_id":51682765373730,"sku":null,"price":6000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/4450\/6914\/files\/clarte-blush-cobalt-gathered-kurta-elan-premiere-8561643.jpg?v=1780144814"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/4450\/6914\/collections\/elan-premiere-all-us-women-2530531.jpg?v=1780144688","url":"https:\/\/alluswomen.com\/collections\/elan-premiere.oembed","provider":"ALL US WOMEN","version":"1.0","type":"link"}