HELD

Fern | Button-Down Maternity & Nursing Dress

Petal pink · Matka cotton · Triple floral ruffle bodice · Full button-down for feeding & recovery

Rs. 1,850.00

Tax included.
Shipping calculated at checkout.

Made to order
Delivered in 5–8 days across India via india post.Use urgent order service incase you are running out of time.

Fern. Quiet, grounded, always returning.
Not the flower that announces itself. The green that is simply always there — soft, persistent, returning season after season without being asked.

Petal pink matka cotton, lined in soft mal cotton beneath. The pink is unguarded — warm and uncomplicated, the colour of something that has not yet learned to be anything other than gentle. The matka weave brings its own quiet character, a slight texture that makes the fabric feel lived-in from the first wear.

The bodice is layered with three horizontal ruffles in white — each one printed with tiny pink florals and green leaves, each one sitting just below the last like something stacked with care. They run across the chest from armhole to armhole, framing the neckline and the buttons beneath. It is generous in its sweetness. Unapologetically so. The empire gather below releases into a full, soft skirt — sleeveless, long, unhurried.

Full button-down from neck to hem. Every button opens quietly for feeding. The mal cotton lining keeps the fall smooth and cool against the skin.

This is the dress for the hospital bag. For the first visitors. For the days when recovery is slow and you want to feel — not dressed up, not dressed down — just held in something that chose you back.

Fern | Button-Down Maternity & Nursing Dress

Rs. 1,850.00

Rs. 1,850.00

Model height: 5'9 feet Pregnancy week: 16 Weeks Size worn: 38

From your hospital check-in through the first days at home — this is what held was made for.

Labour: wear it through active labour if you are comfortable in clothing. The fit gives room to move.

Delivery and immediate recovery: the button-front gives medical staff what they need without you having to change.

Skin-to-skin and first feeds: immediate access, no fumbling, no extra steps.

The first visitor photos: you are wearing something you chose. That matters more than it sounds.

Early days at home: the same dress, the same ease, until you are ready for something else.

Order your next size. You can expect your bust size to move to next size during your feeding phase.

Length and sleeve additions are available at no extra charge.

If you want a longer length — add your request in the order notes at checkout. We will confirm before we cut.

If you want sleeves added — same process. Full sleeves or half sleeves, your choice.

Because every held outfit is made after your order, your request reaches us before the fabric is cut. We will always confirm what we have understood before we proceed.

Your held outfits are made after you place your order. It is not sitting in a warehouse. It is cut and sewn for you, after you confirm.

Dispatch: 5–8 days from order date via India Post, tracked.

Running short on time? Select the urgent order service at checkout. We will prioritise your piece and let you know the earliest possible dispatch.

Machine wash, gentle cycle, cold water.

Hang to dry or lay flat — the cotton holds its shape better without heat.

Iron on medium heat if needed.

The fabric is made to be washed often. It was designed for the season of life where laundry is daily and energy is not.

Just because we understand moms better.

Designed with a deeper understanding of motherhood

Every piece at ALL US WOMEN is designed by a mother, for mothers. We obsess over every seam, every opening, every detail — so you can focus on what matters most. Thank you for trusting us on this journey.

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